Introduction Expanding into the MENA region presents unparalleled opportunities for pharmaceutical companies, with the market expected to grow at a CAGR of 7.2% outpacing the global growth rate and expectedly reaching approximately USD 68 bln by 2035. However, success requires strategic planning, cultural adaptation, and an effective pharma companies marketing strategy. This blog explores essential […]
Introduction to Pharma Marketing in the MENA Region The MENA (Middle East and North Africa) pharmaceutical market, valued at $41.5 billion in 2021 and projected to reach $60 billion by 2028, is an attractive but challenging territory for US and European pharma companies. As populations in countries like Saudi Arabia and Egypt increase, alongside rising […]
THE OVERVIEW OF THE PHARMA MARKET IN THE MENA REGION The pharmaceutical sector in the Middle East and North Africa (MENA) has seen remarkable growth over the last few years and is estimated to reach around US$60 billion by 2025. With approx 22 countries and over 350 million inhabitants, the MENA pharmaceutical market was […]
