Introduction Expanding into the MENA region presents unparalleled opportunities for pharmaceutical companies, with the market expected to grow at a CAGR of 7.2% outpacing the global growth rate and expectedly reaching approximately USD 68 bln by 2035. However, success requires strategic planning, cultural adaptation, and an effective pharma companies marketing strategy. This blog explores essential […]
Introduction to Pharma Marketing in the MENA Region The MENA (Middle East and North Africa) pharmaceutical market, valued at $41.5 billion in 2021 and projected to reach $60 billion by 2028, is an attractive but challenging territory for US and European pharma companies. As populations in countries like Saudi Arabia and Egypt increase, alongside rising […]
The United Arab Emirates has continued to build on the flourishing legacy of its forefathers and is among the world’s fastest-growing economies. Since its independence in 1971, the UAE’s economic growth has grown manifolds on the back of sector-wise growth of diverse industries. However, the pharmaceutical sector has remained one of the significant contributors to […]
